Viv Bowdler | Creative | Graphic Design
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Virgin Media #BeTheFastest

 

Virgin Media #BeTheFastest

Emoji design & digital screen artworking


By combining the world's largest emoji, the longest hashtag (100m) and the exclusive #BeTheFastest TV campaign we took star Usain Bolt to the Thames for the biggest emoji launch on Twitter.
 

 
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The Thames was transformed into an digital running track - recreating Bolt’s 100m. At 9:58 (Bolt’s record) the new TVC & Emoji were revealed. There were 5,000 usages of the #BeTheFastest emoji in 24hours. With 18,000 mentions in 6 weeks.

 
 
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My #BeTheFastest Emoji was even tweeted by the man himself!