Viv Bowdler | Creative | Graphic Design

The North Face Basecamps


Idea development, artworking

The North Face Basecamps

By capitalising on a new Facebook feature ‘Basecamps’ rewarded loyal customers and drove in-store sales through an interactive game.


In 2010 Facebook launched 'Places' - a feature that lets people announce their location to their friends on Facebook by 'checking in' to locations on mobile.

the idea

Using the (then) newly launched app we challenged fans to climb a virtual mountain by checking in to 'The North Face' stores across the UK. When a player checked into a store location on Facebook they climbed the mountain one step further. The first fan to reach the top of the summit won a truck of 'The North Face' gear!


OMD International