Basecamps

Basecamps

The North Face

The North Face

In 2010 Facebook launched 'Places' - a feature that lets people announce their location to their friends on Facebook by 'checking in' to locations on mobile.

Using the (then) newly launched app we challenged fans to climb a virtual mountain by checking in to 'The North Face' stores across the UK. When a player checked into a store location on Facebook they climbed the mountain one step further. The first fan to reach the top of the summit won a truck of 'The North Face' gear!

Role
Creative 

London Fashion Week is one of the most exclusive events of the year, with fans desperate to see the looks as soon as they're revealed. #TweetCam gave fashion fans a front
row view of the catwalk during the live show. 

Role
Creative Director

London Fashion Week is one of the most exclusive events of the year, with fans desperate to see the looks as soon as they're revealed. #TweetCam gave fashion fans a front row view of the catwalk during the live show. 

Role
Creative Director

London Fashion Week is one of the most exclusive events of the year, with fans desperate to see the looks as soon as they're revealed. #TweetCam gave fashion fans a front row view of the catwalk during the live show. 

Role
Creative Director

In 2010 Facebook launched 'Places' - a feature that lets people announce their location to their friends on Facebook by 'checking in' to locations on mobile.

Using the (then) newly launched app we challenged fans to climb a virtual mountain by checking in to 'The North Face' stores across the UK. When a player checked into a store location on Facebook they climbed the mountain one step further. The first fan to reach the top of the summit won a truck of 'The North Face' gear!

Role
Creative