Give Blood Blud

 

Give Blood Blud
 

Give Blood NHS

Give Blood Blud

Arsenal Fan TV is a football fan YouTube channel for passionate Arsenal supporters ready to share their views on tactics, players and results. After a dissapointing 2017/18 season Arsenal Fan TV exploded on the internet. It's regualar presenters coined the phrases "Yes Fam" and "Nah Blud" and viewers regulary tuned in to hear what suffering Arsenal fans had to say. 

Since 2016 Give Blood NHS have run a series of campaigns to increase the number of black people who donate blood. 

Black donors are ten times more likely to have the Ro and B positive blood types urgently needed to treat sickle cell disease, yet only 1% of current blood donors are black. 

Upon hearing this we set ourself a pro-bono brief. How can Twitter help recruit 14k blood donors? With a key focus on driving awareness and understanding of how urgent the need is for more donors? 

The Strategy
Create a hero video that resonates with the target audience because it’s focused on something they’re passionate about, is entertaining and is inherently sharable. 

The idea
With the help of influencer talent, such as @CassetteBoy, @GiveBloodNHS remixes a video series of @ArsenalFanTV clips that encourages people to… Give Blood Blud. 

Working with @Cassetteboy we will look to devise a script (using remixed Arsenal Fan TV cuts) that focuses on informing viewers about the need for people to give blood. This content will be distributed by @Cassetteboy, @ArsenalFanTV and Niche influencers to amplify the #BloodBlud awareness campaign.

Role
Artworking, Pitch Deck, Branding

Creative & Strategy
Ben Jack Thomas (@BenJackThomas) 

Part comedy, part social commentary, #ScottishTwitter tweets have long been lauded, with compilations on news sites regularly reaching millions of views, and a 'Scottish People Twitter' forum on Reddit with over 500,000 subscribers.

To coincide with the Edinburgh Fringe, we opened a #ScottishTwitter Visitor Centre, taking the funniest tweets to the world’s biggest comedy festival. The centre featured a stained glass window of scottish Twitter legend and singer @LewisCapaldi, Scotland's funniest tweets reimagined as oil paintings, an audio translator, an interactive timeline marking some of the most iconic Scottish Twitter moments and a welcome video featuring Scottish Comedian @FernBrady. The @TwitterUK handle became the #ScottishTwitter Visitor Centre’s own feed with tweets and commentary from Edinburgh during the visitor centre’s opening hours.

Role
Social Creative Strategy

Partners 
Flying Objects
Copywriter - Gerry Ferrell

Part comedy, part social commentary, #ScottishTwitter tweets have long been lauded, with compilations on news sites regularly reaching millions of views, and a 'Scottish People Twitter' forum on Reddit with over 500,000 subscribers.

To coincide with the Edinburgh Fringe, we opened a #ScottishTwitter Visitor Centre, taking the funniest tweets to the world’s biggest comedy festival. The centre featured a stained glass window of scottish Twitter legend and singer @LewisCapaldi, Scotland's funniest tweets reimagined as oil paintings, an audio translator, an interactive timeline marking some of the most iconic Scottish Twitter moments and a welcome video featuring Scottish Comedian @FernBrady. The @TwitterUK handle became the #ScottishTwitter Visitor Centre’s own feed with tweets and commentary from Edinburgh during the visitor centre’s opening hours.

Role
Social Creative Strategy

Partners 
Flying Objects
Copywriter - Gerry Ferrell

Part comedy, part social commentary, #ScottishTwitter tweets have long been lauded, with compilations on news sites regularly reaching millions of views, and a 'Scottish People Twitter' forum on Reddit with over 500,000 subscribers.

To coincide with the Edinburgh Fringe, we opened a #ScottishTwitter Visitor Centre, taking the funniest tweets to the world’s biggest comedy festival. The centre featured a stained glass window of scottish Twitter legend and singer @LewisCapaldi, Scotland's funniest tweets reimagined as oil paintings, an audio translator, an interactive timeline marking some of the most iconic Scottish Twitter moments and a welcome video featuring Scottish Comedian @FernBrady. The @TwitterUK handle became the #ScottishTwitter Visitor Centre’s own feed with tweets and commentary from Edinburgh during the visitor centre’s opening hours.

Role
Social Creative Strategy

Partners 
Flying Objects
Copywriter - Gerry Ferrell

Arsenal Fan TV is a football fan YouTube channel for passionate Arsenal supporters ready to share their views on tactics, players and results. After a dissapointing 2017/18 season Arsenal Fan TV exploded on the internet. It's regualar presenters coined the phrases "Yes Fam" and "Nah Blud" and viewers regulary tuned in to hear what suffering Arsenal fans had to say. 

Since 2016 Give Blood NHS have run a series of campaigns to increase the number of black people who donate blood. 

Black donors are ten times more likely to have the Ro and B positive blood types urgently needed to treat sickle cell disease, yet only 1% of current blood donors are black. 

Upon hearing this we set ourself a pro-bono brief. How can Twitter help recruit 14k blood donors? With a key focus on driving awareness and understanding of how urgent the need is for more donors? 

The Strategy
Create a hero video that resonates with the target audience because it’s focused on something they’re passionate about, is entertaining and is inherently sharable. 

The idea
With the help of influencer talent, such as @CassetteBoy, @GiveBloodNHS remixes a video series of @ArsenalFanTV clips that encourages people to… Give Blood Blud. 

Working with @Cassetteboy we will look to devise a script (using remixed Arsenal Fan TV cuts) that focuses on informing viewers about the need for people to give blood. This content will be distributed by @Cassetteboy, @ArsenalFanTV and Niche influencers to amplify the #BloodBlud awareness campaign.

Role
Artworking 

Creative & Strategy
Ben Jack Thomas (@BenJackThomas) 

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