The Culture Sculpture

The Culture Sculpture

Twitter Idents

Twitter Idents

space

In 2007 Twitter user @ChrisMessina Tweeted:

In 2007 Twitter user @ChrisMessina Tweeted:

and with that the pound sign was changed forever. 

Over the past 12 years, the hashtag has evolved from a way to categorise Tweets, to become part of our everyday language - as well as being a brilliant example of how Twitter users help to define and evolve Twitter everyday. We wanted to put the hashtag back into the hands of our tweeters so developed The Culture Sculpture.  

Working with our most passionate tweeters we created a series of short hashtag idents that captures the spirit of each of the individual conversations on Twitter. 

The current series ranges from wide reaching general conversations (Joke & Space) to much more niche topics like Grime and #ScottishTwitter. They have featured on TV, in cinema, on social, wetransfer and in The National Geographic Apollo's 50th anniversary edition.

Every element of the hashtag is inspired by a Tweet, a Twitter account or a uniting moments on Twitter.  

Keep your eyes peeled for:

The dog and 14/10 collar - a homage to the @WeRateDogs Twitter account. The Duke of Wellington statue in the #ScottishTwitter ident:

Twitter is different things to different people. It is a platform that delivers raw, unfiltered and bold conversations. 

Taking Twitter's iconic hashtag we created 10 short visual idents that captures the spirit of each of the individual conversations and communities on Twitter to form a logo system. The main structure of the hashtag stays the same but the design is customised to reflect the nuances and tone of each conversation. 

My role
Creative Strategist

Partners
Man Vs Machine

Twitter is different things to different people. It is a platform that delivers raw, unfiltered and bold conversations. 

Taking Twitter's iconic hashtag we created 10 short visual idents that captures the spirit of each of the individual conversations and communities on Twitter to form a logo system. The main structure of the hashtag stays the same but the design is customised to reflect the nuances and tone of each conversation. 

My role
Creative Strategist

Partners
Man Vs Machine

Twitter is different things to different people. It is a platform that delivers raw, unfiltered and bold conversations. 

Taking Twitter's iconic hashtag we created 10 short visual idents that captures the spirit of each of the individual conversations and communities on Twitter to form a logo system. The main structure of the hashtag stays the same but the design is customised to reflect the nuances and tone of each conversation. 

My role
Creative Strategist

Partners
Man Vs Machine

and with that the pound sign was changed forever. 

Over the past 12 years, the hashtag has evolved from a way to categorise Tweets, to become part of our everyday language - as well as being a brilliant example of how Twitter users help to define and evolve Twitter everyday. We wanted to put the hashtag back into the hands of our tweeters so developed The Culture Sculpture.  

Working with our most passionate tweeters we created a series of short hashtag idents that captures the spirit of each of the individual conversations on Twitter. 

The current series ranges from wide reaching general conversations (Joke & Space) to much more niche topics like Grime and #ScottishTwitter. They have featured on TV, in cinema, on social, wetransfer and in The National Geographic Apollo's 50th anniversary edition.

Every element of the hashtag is inspired by a Tweet, a Twitter account or a uniting moments on Twitter.  

Keep your eyes peeled for:

The dog and 14/10 collar - a homage to the @WeRateDogs Twitter account. The Duke of Wellington statue in the #ScottishTwitter ident:

Or, a falling cheesecake referencing this tweet in the #JokeTwitter ident:  

Or, a falling cheesecake referencing this tweet in the #JokeTwitter ident:  

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NewScientist
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