Live Trends

Live Trends

TOPSHOP

TOPSHOP

In partnership with TOPSHOP we used live Twitter data to instantly surface trends from the catwalk and turned them into shoppable looks.

#LiveTrends connected styles being discussed on Twitter during London Fashion Week, with looks immediately available in TOPSHOP. The clothes were then shared across the UK on digital out of home boards, and back into the conversation on Twitter. Mannequins in TOPSHOP were re-styled live as new trends emerged from the conversation.

Topshop.com was also updated live with the #LiveTrends as they emerged. Fashion fans that saw a trend they liked could simply Tweet @Topshop with the trend # to be Tweeted back with a link.

Role
Creative

London Fashion Week is one of the most exclusive events of the year, with fans desperate to see the looks as soon as they're revealed. #TweetCam gave fashion fans a front
row view of the catwalk during the live show. 

Role
Creative Director

London Fashion Week is one of the most exclusive events of the year, with fans desperate to see the looks as soon as they're revealed. #TweetCam gave fashion fans a front row view of the catwalk during the live show. 

Role
Creative Director

London Fashion Week is one of the most exclusive events of the year, with fans desperate to see the looks as soon as they're revealed. #TweetCam gave fashion fans a front row view of the catwalk during the live show. 

Role
Creative Director

In partnership with TOPSHOP we used live Twitter data to instantly surface trends from the catwalk and turned them into shoppable looks.

#LiveTrends connected styles being discussed on Twitter during London Fashion Week, with looks immediately available in TOPSHOP. The clothes were then shared across the UK on digital out of home boards, and back into the conversation on Twitter. Mannequins in TOPSHOP were re-styled live as new trends emerged from the conversation.

Topshop.com was also updated live with the #LiveTrends as they emerged. Fashion fans that saw a trend they liked could simply Tweet @Topshop with the trend # to be Tweeted back with a link.

Role
Creative

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