Idea development, pitch, creative director
The British Heart Foundation
In October each year charities, ambulance trusts, and volunteers join together with one common goal - to train as many young people as possible in CPR on European 'Restart a Heart day.'
We saw a unique opportunity to launch a campaign powered by hearts when we learnt it was possible to trigger automated content by tapping on the heart button.
After testing the functionality myself and the team got thinking about who would be the ideal partner to launch this feature. The British Heart Foundation (who else?!) were selected and one meeting later the project was underway.
In our kick off meeting we were surprised to learn that more than 30,000 cardiac arrests happen out of hospital each year in the UK, with less than one-in-ten people surviving. We learnt The British Heart Foundation’s mission statement - to create a nation of lifesavers - and challenged ourselves to launch a campaign on Restart A Heart Day 2016 that would get people talking!