Viv Bowdler | Creative | Graphic Design

Samsung #BecauseItMatters



Samung, Because It Matters

Taking a shirt sponsorship further on the road the UEFA Champions League Final.

In 2009 Samsung became the official shirt sponsor of Chelsea Football Club. To capitalise on Chelsea's success in the Champions League Samsung launched the 'Because It Matters' campaign - featuring Chelsea's top players.


becauseit matters_3.jpg

As Chelsea progressed in the Champions League the visuals were updated with images from the each match - with the language updating with each ad.

      Programme advert visuals    

    Programme advert visuals