Viv Bowdler | Creative | Graphic Design
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Burberry #TweetCam

 
 

Idea development

Burberry #Tweetcam

Giving fashion fans around the world a live and personalised photo from the front row at London Fashion Week.
 
 
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London Fashion Week is one of the most exclusive events of the year, with fans desperate to see the looks from the front row as soon as they're revealed.
 

the idea

#TweetCam gave fashion fans a birds eye view of the catwalk during the live show. 

Cameras around the show venue were embedded with responsive technology that enables real-time images to be sent straight to Twitter. Fans who tweeted the brand with #Tweetcam, received a photograph returned to them from the “best vantage point” at that moment, with their Twitter handle and a time stamp placed on top.

Once the show had finished, behind the scenes photos of the Burberry range were shared giving fans a closer look at the collection.

 

 

 
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             Burberry Auto-repsonse images

           Burberry Auto-repsonse images

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early concept mocks

In the early visuals for pitch I envisioned the idea as a microsite. The idea was later developed to ensure that fashion fans didn't have to leave Twitter to receive their personalised photo.

 

 
          Early Concept pitch visual   

         Early Concept pitch visual

 

 

Press

#Tweetcam drove conversation on and off the platform with coverage in industry publications and fashion blogs.

Fashion & MashCampaign, The DRUM