London Fashion Week is one of the most exclusive events of the year, with fans desperate to see the looks from the front row as soon as they're revealed.
#TweetCam gave fashion fans a birds eye view of the catwalk during the live show.
Cameras around the show venue were embedded with responsive technology that enables real-time images to be sent straight to Twitter. Fans who tweeted the brand with #Tweetcam, received a photograph returned to them from the “best vantage point” at that moment, with their Twitter handle and a time stamp placed on top.
Once the show had finished, behind the scenes photos of the Burberry range were shared giving fans a closer look at the collection.