Viv Bowdler | Creative | Graphic Design
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Twitter Brand Emojis

 
 



Creative director, illustration

Designing Twitter Brand Emojis

 
In 2015 the world went wild for emojis! The emoji was voted Word of the Year and research showed that 94% of the online population use Emoji.
 
 
 

As the emoji trend continued growing it didn’t take long for Twitter to get involved and in 2016 Twitter launched their very own ‘custom emoji’ feature. Custom emojis appear in conjunction with a hashtag so when a person Tweets using a special hashtag a little icon pops up to surprise and delight them. The introduction of custom brand emojis was met with a huge demand, and I began answering client briefs and tackling custom emojis designs. 

 

 

 
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When creating the tiny characters and icons I've found that it is really important to focus on drawing smooth, simple shapes that are recognisable at a miniature size (they are viewed as small as 16px x 16px on Twitter).
 

 
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          Bet365 #InPlayWithRay
 

 


the impact

As UK creatives (myself and a partner in crime) we have seen our emoji designs Tweeted over 200,000 times! And, our designs have also featured off the platform in various press or as part of wider campaign activities - one of our emojis has even floated down the thames! 

 

 
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           Virgin Media #BeTheFastest
 

 


#bethefastest

There were 5k uses of the emoji in 24 hours in the UK and 18k uses of the emoji in six days in the UK.

 

sources

NY Mag: Smile, You’re Speaking Emoji
2015 Emoji Report; Emogi Research Team, Sept, 2015
Flying Saucer Creative: Emoji Marketing Campaigns: The Evolution of a new language