Everything's got to start somewhere. 

All of the projects on this website have begun with an observation. Then the first draft of an interesting idea scribbled on the George and Willy Paper Roll that's mounted to the wall of my office. 

From there comes the brief; and I'm not meaning one of those generic, tick box exercise briefs - the ones asking for a ‘big idea’, with only the brand’s tagline for guidance - we're talking a clear, concise, insight-filled one pager, likely to get your blood pumping and your brain firing.

Once the brief is written, then there's the calls; with trusted art directors, film makers, copywriters, illustrators and sound designers that I've worked with along the way. And that, my friendly website visitor, is when the real fun begins.