Viv Bowdler

A strategic creative with experience in marketing, experiential, integrated campaigns and brand strategy. Right now, you can find me working at It's Nice That as their Creative Lead.

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Not enough people associate Amazon Prime with Premier League fixtures. We knew that Prime Video was gearing up to show more Premier League matches than anywhere else over Christmas. Featuring England captain and recent Bayern Munich signing, Harry Kane, we created a Christmas story that captured the attention of football fans and told current and potential subscribers that Prime Video was delivering the very best football over Christmas. 

To help land the campaign messaging we devised the creative platform: It's just not Christmas without boxing day football.

Then we capatalised on Harry Kane’s move to Germany and his first Christmas off - showing just how much he misses football at Christmas. 

My Role
Strategy Director.

Creds
Dark Horses.