A strategic creative with experience in marketing, design, experiential, integrated campaigns and brand strategy. Right now, you can find me mining for ideas and upvotes in Reddit’s KarmaLab.
(Previously @It’s Nice That, Dark Horses and Twitter).
A strategic creative with experience in marketing, design, experiential, integrated campaigns and brand strategy. Right now, you can find me mining for ideas and upvotes in Reddit’s KarmaLab.
(Previously @It’s Nice That, Dark Horses and Twitter).
In 2025, Reddit became the UK’s fastest-growing social platform, exploding in popularity and overtaking both X and TikTok in user numbers. Naturally, Hewlett-Packard wanted a seat at the table. They came to us with a challenge: how do you evolve a hero TV campaign into ideas that casual gamers on Reddit would genuinely love?
Our answer: the Xcuse Generator carousel, an out-of-home partnership, and The Gamer’s Guide to the Omniverse, a Reddit Freeform Ad that hilariously (and convincingly) made a case to justify why a gaming-level laptop is absolutely essential for work.
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