Viv Bowdler

A strategic creative with experience in marketing, design, experiential, integrated campaigns and brand strategy. Right now, you can find me mining for ideas and upvotes in Reddit’s KarmaLab.

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(Previously @It’s Nice That, Dark Horses and Twitter). 

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Ones to Watch is It’s Nice That’s annual platform spotlighting emerging design talent and celebrating the next generation of creatives. As the company’s longest-running initiative—formerly known as The Graduates—my role was to lead its rebrand and define its strategic positioning. The plan: create a timeless logotype that could house multiple creative styles with every yearly release. In collaboration with designer Natalia Witwicka, I developed guidelines for 2025 and beyond, establishing a visual identity designed to be both memorable and instantly recognizable for years to come.

View on It’s Nice That.

My Role
Head of Creative: Creative Direction and Strategy

Creds
Natalia Witwicka - Art Direction.