A strategic creative with experience in marketing, experiential, integrated campaigns and brand strategy. Right now, you can find me working at It's Nice That as their Creative Lead.
A strategic creative with experience in marketing, experiential, integrated campaigns and brand strategy. Right now, you can find me working at It's Nice That as their Creative Lead.
Forward Thinking is a yearly series developed by It’s Nice That. In 2025, the series explored the latest trends and topics being discussed across the creative community, including the possibilities of remaining human amid the fast paced advances in tech. Taking this topic we developed a series of patterns that explored the thoughtful integration of human creativity combined with AI and tech. Partnering with digital artist @Seohyo, we created five coded patterns - each representing a different human emotion: curiorisity, excitment, passion, ambition, and amusement. Each emotion related to a corresponding article within the series.
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