Viv Bowdler

A strategic creative with experience in marketing, design, experiential, integrated campaigns and brand strategy. Right now, you can find me mining for upvotes and ideas in Reddit’s KarmaLab.

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(Previously @It’s Nice That, Dark Horses and Twitter). 

Panini's target audience are young football fans (aged 7-12) who live on TikTok and Snapchat, and love competing with their mates in the playground. To reach these budding football fanatics we positioned Panini trading cards as a lunchtime hobby - showing the fun and kudos that swapping with mates can bring.  

We devised the proposition - Panini can make you feel like the Greatest (swapper) Of All Time. Then we brought the GOAT to life (quite literately) in these social videos.

My Role
Strategy Director

Creds
Adam Burns
Paco Lopez
JAK & Knucklehead Productions
Feat. Nigel the GOAT