The NorthFace Basecamps

Creative - Proactive Client Work.

Creatives | Viv Bowdler / Rebecca Wharton / Ali Little 
Partners | OMD International, The NorthFace.

In 2010 Facebook launched 'Places' - a feature that lets people  'check in' to locations on the app.

Using Places we challenged fans to climb a virtual mountain by checking in to 'The North Face' stores across the UK. Our idea was simple, when 'a climber' checked into a store location on Facebook they climbed the mountain one step further. The first fan to reach the top of the summit won a truck of The North Face gear.