Role Creative
Project The North Face Basecamps
Partner Agency OMD International

In 2010 Facebook launched 'Places' - a feature that let people  'check in' to locations on the app. Our idea took the idea of a loyalty card and gamified it for North Face fans on Facebook.

How to play was easy - we challenged fans to climb a virtual mountain by checking in to the Places app whenever they were inside a North Face store.  Everytime 'a climber' checked into a store location they earned points to climb the mountain one step further. In addition climbers were asked to create their own "Basecamp", and get their friends to check-in. Each friend check-in would earn more points.

Thousands of virtual climbers played the game and the first fan to reach the top of the summit won a truck load of The North Face gear. 


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