BHF: RESTART A HEART
In October each year charities, ambulance trusts, and volunteers join together with one common goal - to train as many young people as possible in CPR on European 'Restart a Heart day.'
@TheBHF used the bespoke auto-response mechanic to build the world’s first Twitter campaign powered by hearts. The launch Tweet prompted people to ‘heart’ to receive a bespoke response.
Less than one in ten received a response of survival with nine in ten learning that because nobody nearby knew CPR - they had not survived.