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BHF: RESTART A HEART

Creative Strategy

In October each year charities, ambulance trusts, and volunteers join together with one common goal - to train as many young people as possible in CPR on European 'Restart a Heart day.'

‎@TheBHF used the bespoke auto-response mechanic to build the world’s first Twitter campaign powered by hearts. The launch Tweet prompted people to ‘heart’ to receive a bespoke response.

Less than one in ten received a response of survival with nine in ten learning that because nobody  nearby knew CPR - they had not survived. 

CREDITS

The British Heart Foundation 
In house design

PRESS

The Drum - Read here
Campaign - Read here
Creative Review - Read here

AWARDS

Creative Review Social Campaign of the Year
Media Week Gold Campaign of the Year
Cannes Shortlist : Best Social Campaign 2014