Bruce Up Your Wedding

There’s always a risk that people forget how funny the chat is on Twitter. Football fans lap up football content and spread it like lightning. Our aim was to show that Twitter really gets football and all the stuff that makes football fans tick, and remind people that Twitter is home to the funniest football accounts on the internet. 

Accounts like Steve Bruce at weddings. 

With his ‘favourite uncle’ face and animated presence on the touchline, Steve Bruce is the ideal man to photoshop into wedding photos. At least that’s what Tweeter, Billy Rice, thought when he launched ‘Steve Bruce At Weddings’ to a rapturous reception. 

The sheer randomness of the account appealed to thousands of Twitter fans and it exploded like a confetti cannon. @bruceatwedding crashed the Royal wedding, and made the cover of Hello magazine before COVID19 hit pause on the UK’s wedding season.

Fast forward a year, with covid restrictions lifted and weddings set to return, @BruceatWeddings had plans to celebrate and so did we! We asked the real Steve Bruce to give his blessing to an online shop showcasing a range of entirely non-essential Steve Bruce themed wedding accessories. Bruce said “I do”. And the rest is history. ‘Bruce Up Your’, became football fan’s go-to destination for wedding essentials. 

Filled with money-can’t-buy items we charged online shoppers absolutely nothing to bag his wedding merchandise and the crowd went wild. The shop sold out in under 1 hour, and our restock was bought in just 30 mins. In 48 hours there were 75,000 page hits; with 50,000 unique visitors. Conversation about the account jumped off Twitter onto Reddit, instagram and TikTok. And the sports media loved it too, featuring on Talk Sport’s Hawksbee and jacobs show and the Guardian Football Weekly Podcast.


"Great to see Twitter doing something fun. How do they come up with these things? 🤣"

Hawksbee and Jacobs

Talk Sport



My role | Creative Director
Partners | The Midnight Club / Gerry Ferrel
Press | Talk Sport / The Guardian: Football Weekly Podcast / Eastern Daily Press / Daily Advent