Role | Creative Director
Twitter UK Consumer Marketing +
Partners | Gerry Ferrell - copy / The Midnight Club  
Press | The Mirror / Sporf / The Drum / TalkSport / Caught offside / Football Daily / One Football / Benchwarmers 

Bruce Up Your Wedding

With his ‘favourite uncle’ face and animated presence on the touchline, Newcastle football boss Steve Bruce is the ideal man to photoshop into wedding photographs. At least that’s what Twitter @bruceatwedding, decided when he launched ‘Steve Bruce At Weddings’ on Twitter.

Since it's inception, Steve Bruce has guested at George and Amal’s wedding photoshoot, making the cover of Hello magazine. He’s been pictured busting moves at wedding dos with his tie knotted round his head. He’s even made it to the Royal Wedding cementing @bruceatwedding as a classic Twitter football account. 

During lockdown the account has been at a loss for what to do - but with wedding restrictions easing on July 19th that was set to change. 

To celebrate the return of weddings – and the ingenuity and wit of the Twitter community – We asked Steve Bruce to give his blessing to an online shop (where everything is free) showcasing a range of entirely non-essential Steve Bruce-themed wedding accessories. Bruce said “I do.”

All of the items up for grabs were inspired by the @bruceatwedding account on Twitter. Nuptial must-haves include Steve Bruce ‘Catch-The-Bouquet’ Goalie Gloves, Steve’s Pre-loved boutonnieres, and Steve Bruce Face Confetti. 

Within an hour of the site being live all our stock was sold out.

Visit the site 


Role | Creative Director 
Partners | Gerry Ferral / The Midnight Club
Press | TalkSport