Dating Twitter Advice Bureau
Partners | Flying Object / Storm & Shelter / Photography Sebastian Hughes
Copywriting Gerry Ferrel & Zsuzsa Ferrel
Press | Metro / Evening Standard / Guardian / Pink news /
Campaign / LBC News
Awards | The Drum Classic Poster Campaign of the Year / The Drum Experience Awards - Best B2C Experience 2020.
Every day, Tweeters serve up a non-stop stream of wit and wisdom that is more honest and real than anything else on the internet.
On Valentine’s Day the media bombard us with starry-eyed stories of romance but Tweeters know that the most real and relatable dating conversations don’t happen on February 14th. They happen every day on Twitter. So as people’s expectations of Valentine’s Day hit their usual heights, we gave them the perfect antidote: the Dating Twitter Advice Bureau, and an out of home take over.
At the bureau, you could cringe your face off in The Gallery Of Awkward Silences, shake our Tragic Date Ball for useless advice or brave our Adult Area for a sneaky peek at some X-Rated Tweets.
In out of home we took over underground platforms in London, New York, Seattle and San Francisco. We had our very own dating column in The Stylist and a Phil Wang dating advice video for social.
This campaign triggered a wave of earned reach through online buzz and articles as thousands more people reacted to depictions of dating that resembled their own experiences through a real and honest look into dating.
7,000 people visited the Bureau over four days. We got a total reach of 1.1 billion from 80 separate pieces of press coverage. And we recorded a major lift across key brand measures like “Twitter is bold” and “Twitter is a place where people share honest observations about everyday life.”