Dating Twitter Advice Bureau
Client Creative Director
Twitter UK Consumer Marketing +
Partners | Flying Object / Storm & Shelter / Photography Sebastian Hughes
Copywriting Gerry Ferrel & Zsuzsa Ferrel
Press | Metro / Evening Standard / Guardian / Pink news /
Campaign / LBC News
Awards | The Drum Classic Poster Campaign of the Year / The Drum Experience Awards - Best B2C Experience 2020.
Our Tweeters’ unfiltered observations are franker and funnier than anything else on the internet. These conversations make Twitter unique. But that distinction can be lost on some people.
On Valentine’s Day the media bombard us with starry-eyed stories of romance, but the funniest dating conversations don’t happen on February 14th. They happen every day on Twitter. So we decided to use Valentine’s Day 2020 to banish any indifference and remind the world that Twitter is the home of frank, unfiltered conversations.
As people’s expectations of Valentine’s Day hit their usual heights, we gave them the perfect antidote: the Dating Twitter Advice Bureau, an immersive pop-up Pick ‘n’ Mix of dating tips and installations, alongside an out of home media takeover - celebrating Twitter-users’ funniest Tweets about love and dating.