Halloween & Twitter
Client Creative Director
Partners | Flying Object / Manual Cinema / Mesmer / Global Street Art
Illustrators | Toria Jaymes, Zender, Graffiti Jobe and Tjoff Koong Studios
Press | Metro / London News / Campaign / The Drum
Every year Halloween casts it's spooky spell over us, but as years go 2020 was scarier than most. Covid-19 meant we had to swap scary masks for surgical masks and we took the meet and greet out of Trick or Treat.
Everyone on Twitter knows that in real life it’s not screaming pumpkins that scare us. It’s our own cringeworthy encounters and absurd apprehensions. So on Halloween we took to the streets to remind our cooped-up community that Twitter was still buzzing with the funniest, most unfiltered, conversations about real life.
We hunted through the hundreds of scary thoughts, singled out our favourites and dressed them up in outrageous Halloween costumes. Painted in UV, the Tweets exploded into life after dark, lighting up the night with eye-popping colours.