Culture Sculptures

Every topic on Twitter has a life of it's own. 

Teaming up with our most passionate Tweeters we made a series of 'culture sculptures' that capture the spirit of hashtags on Twitter. Every element of the hashtag is inspired by a Tweet or a Twitter account. Look out for the dog wearing a collar - a homage to @WeRateDogs, or the falling cheesecake, a reference to this Tweet. Our Scottish Twitter hashtag features The Duke of Wellington statue, and a loch filled with Irn Bru. And the Grime hashtag takes inspiration from the history of Grime.



My role | Creative Strategist
Partners | Man vs Machine