Role | Creative Strategy 
Twitter UK Consumer Marketing +

Partners | Man vs Machine

 

Culture Sculpture

Every topic on Twitter has a personality of it's own. Teaming up with our most passionate Tweeters we made a series of short idents that captures the spirit of hashtags on Twitter.

So far we have made idents for #SpaceTwitter, #JokeTwitter, #ScottishTwitter and #Grime.  Every element of the hashtag is inspired by a Tweet or a Twitter account. Look out for the dog wearing a collar - a homage to @WeRateDogs, or the falling cheesecake, a reference to this Tweet.

Our Scottish Twitter hashtag features The Duke of Wellington statue, and a loch filled with Irn Bru. And the Grime hashtag takes inspiration from the history of Grime.

NS
NewScientist

Role | Creative Strategist
Twitter UK Consumer Marketing +

Partners | Man vs Machine