Culture Sculpture

Creative Strategy
Partners | Man Vs Machine / Zeroatt
Press | The National Geographic
Awards | NA 

Every topic on Twitter has a personality of it's own. Teaming up with our most passionate Tweeters we made a series of short idents that captures the spirit of hashtags on Twitter.

So far we have made idents for #SpaceTwitter, #JokeTwitter, #ScottishTwitter and #Grime. 


Every element of the hashtag is inspired by a Tweet or a Twitter account.
Keep your eyes peeled for the little dog wearing a collar - a homage to @WeRateDogs, or the falling cheesecake, a reference to this Tweet.

For #ScottishTwitter look out for The Duke of Wellington statue, and our lock filled with Irn Bru.

In a slightly more serious approach our Grime hashtag takes inspiration from the history of Grime.