Turning live data into gigantic hashtags we plastered the biggest conversations on Twitter in London's Piccadilly Circus, every day for sixty days.
Working with over 50 partners the campaign featured everything from trending artists like Liam Gallagher, to TV shows like House of Cards. Working with numerous premier league football clubs we spotlighted the most talked about football matches every weekend, displayed beautiful visuals from the weeks biggest gaming and film conversation, and celebrated key cultural moments like #RemembranceDay as they trended on Twitter.
ARF Ogilvy Award -
Best Consumer Experience, Silver