Creative Strategy | Producer
Art Director | Dario Memarian
Video Production | Zeroatt
Press | Metro / Evening Standard / The Guardian
Awards | ARF Ogilvy Award - Best Consumer Experience, Silver
Twitter is the home of the world's most up to date chat. To remind people that news travels fast on Twitter we plastered Piccadilly Circus with the world's most current conversations.
We trawled through Twitter data, picked the biggest trending topics and turn them into giantantic hashtags that you couldn't miss.
Working with over 50 partners, the out of home included everything from VITs (very important Tweeters) like Liam Gallagher, to TV shows like House of Cards. The weekend's biggest football matches had 90 minutes of fame on the big screen, the weeks biggest game and film releases brought animations and gameplay, and key cultural moments like #RemembranceDay were celebrated as they trended on Twitter.