TOPSHOP's brief was to "democratise fashion during London Fashion Week".

At London's hottest fashion event trends travel fast on Twitter and the conversation turns to the world's greatest fashion designers and their latests looks. The downside, styles from the catwalk won’t hit the shelves for another six months. We wanted to see if fashion fans could get next seasons looks faster. Our idea took the trends that everyone was talking about and turned them into looks immediately available to buy in TOPSHOP stores. 



My Role | Creative Strategist 
Brand Strategy Team, Twitter
Partners | TOPSHOP / Ocean outdoor / Stackla
Press | The Independent / Forbes / Campaign
Awards |  Grande Prix – CLIO Impact Social Media (2015) / Gold - Ocean Outdoor Creativity in DOOH (2014) / Gold - Media Week Awards 2014 / Gold - Tech and eComms award 2015 (Digital Campaign of the Year) / Cannes Lions Shortlist : Cyber Integrated Multi Platform Campaign & Cyber Response / Real Time Activity