TOPSHOP's brief was to "democratise fashion during London Fashion Week".
At London's hottest fashion event trends travel fast on Twitter and the conversation turns to the world's greatest fashion designers and their latests looks. The downside, styles from the catwalk won’t hit the shelves for another six months. We wanted to see if fashion fans could get next seasons looks faster. Our idea took the trends that everyone was talking about and turned them into looks immediately available to buy in TOPSHOP stores.