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TOPSHOP LIVETRENDS

Creative Strategy

In partnership with TOPSHOP we used live Twitter data to instantly surface trends from the catwalk and turned them into shoppable looks.

#LiveTrends connected styles being discussed on Twitter during London Fashion Week, with looks immediately available in TOPSHOP.  The clothes were shared across the UK on digital out of home boards within a ten minute walk from a Topshop store, and back into the conversation on Twitter.

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A live feed was updating with conversations from Twitter throughout the day in the front window of TOPSHOP stores.

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Instore mannequins were constantly updating as catwalk trends emerged - driving fashion fans to purchase the looks from the catwalk as soon as they were revealed. 

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Topshop.com was also updated live with the #LiveTrends as they emerged. Fashion fans that saw a trend they liked could simply Tweet @Topshop with the trend # to be Tweeted back with a link.

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CREDITS

TOPSHOP inhouse
Ocean Outdoor

PRESS

Independent - Read here
Forbes - Read here

Campaign - Read here

AWARDS

Grande Prix – CLIO Impact Social Media (2015)
Gold - Ocean Outdoor Creativity in DOOH (2014)
Gold - Media Week Awards 2014
Gold - Tech and eComms award 2015
(Digital Campaign of the Year)
Cannes Lions Shortlist : Cyber Integrated Multi Platform Campaign & Cyber Response Real Time Activity