TOPSHOP Live Trends
Creative Strategy | Brand Strategy.
Self - initated entry into the Ocean Outdoor Awards 2014
Creatives | Viv Bowdler / Will Scougal
Partners | TOPSHOP inhouse design / Ocean Outdoors / Stackla
Press | Independent / Forbes / Campaign
Awards | Grande Prix – CLIO Impact Social Media (2015) / Gold - Ocean Outdoor Creativity in DOOH (2014) / Gold - Media Week Awards 2014 / Gold - Tech and eComms award 2015 (Digital Campaign of the Year) / Cannes Lions Shortlist : Cyber Integrated Multi Platform Campaign & Cyber Response / Real Time Activity
TOPSHOP's brief to us was to "democratise fashion during London Fashion Week".
At London's hottest fashion event trends travel fast. Twitter is lit up with chat about the world's greatest fashion designers and their latests looks. The downside, styles from the catwalk won’t hit the shelves for another six months.
Surely, fashion fans could get next seasons looks faster that that?
Our idea took the trends that everyone was talking about and turned them into looks immediately available to buy in TOPSHOP stores.