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Original Parker Material

Scott Parker x The Streets was one of the funniest, most talked-about football memes of 2020. Described as “a work of art” and “a stroke of pure genius”, the Parker/Skinner meme exploded. Every time Scott Parker gave an interview a new mashup was made. Soon hundreds of Tweeters were clamouring for more Parker x Skinner content. 

With football fans’ voices ringing in our ears, we decided to give football fans on Tweeter’s what they’d been crying out for – a genuine musical collaboration between the Premier League’s most poetic manager and British music’s most iconic storyteller.

So, by the magic of CGI, (and with permission from Scott Parker and The Streets) we substituted the Fulham FC manager for Mike Skinner into The Streets’ music video, ‘Don’t Mug Yourself’, turning the much-loved meme into more original parker material that’s hilarious and surreal in equal measure. In the style of a typical album launch we created a launch trailer and retro swag to send out to Scott Parker x The Street's biggest fans. 

Tweeter's loved it. Described as the "best collaboration since Simon and Garfunkel" our Original Parker Material found it's way into The Mirror, Sporf, The Drum, TalkSport, Caught offside, Football Daily, One Football and Benchwarmers. 

""Scott Parker crossed with The Streets is the best thing you’ll see today"

Mark Johnson

Benchwarmers

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Original music video featuring. Mike Skinner 
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CGI version featuring. Scott Parker
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Credits

My Role | Creative Director 
Tweeters | @Markypichard and @Adam_Baron23
Partners | The Streets / Chris Ume / Flying Object / ENVY / Sound design : @soundrich 
Press | The Mirror / Sporf / The Drum / TalkSport / Caught offside