Creative Director

Twitter UK Consumer Marketing +
Partners | Chris Ume / Flying Object / ENVY

Press | The Mirror / Sporf / The Drum / TalkSport / Caught offside / Football Daily / One Football / Benchwarmers 

Scott Parker x The Streets was one of the funniest, most talked-about football memes of 2020. 

Described as “a work of art” and “a stroke of pure genius”, the Parker/Skinner meme took Twitter by storm.  Every time Parker gave an interview a new mashup was made. Soon hundreds of Tweeters were clamouring for more Parker x Skinner content:

“Can someone do that Streets / Scott Parker thing again to cheer me up” @markgwyatt 

“How long until the Scott Parker streets remix comes out?” @Raymundoswing

“Eagerly awaiting the next Scott Parker / The Streets number 👀😂” @Lambo1905

With football fans’ voices ringing in our ears, we decided to mark the collaboration and give Tweeter’s what they’d been crying out for – a genuine musical collaboration between the Premier League’s most poetic manager and British music’s most iconic storyteller.

So, by the magic of CGI, we substituted the Fulham FC manager for Mike Skinner into The Streets’ music video, ‘Don’t Mug Yourself’, turning the much-loved meme into more original parker material that’s hilarious and surreal in equal measure.