Role Creative Strategy
Project Visit #ScottishTwitter
Partner Agency Flying Object


#ScottishTwitter has been described as the funniest place on the internet. It's real people, unfiltered and hilarious observations about daily life, in true Scottish dialect. So where better to celebrate these keyboard comedians than at the Ediburgh Fringe, one of the world's largest comedy festivals. 

How could we compete with 3,800 shows? Nae bother. We moved to Scotland and opened the Scottish Twitter Visitor Centre - a hilarious parody of a classic tourist information center. Filled with hundreds of Tweets, the result was an unexpected, unusual experience that felt nothing like what you expect from a brand. The campaign was fully integrated, with a video featuring Scottish comedian Fern Brady and a full takeover of @TwitterUK.

Our main goals were buzz, press, and a happy #ScottishTwitter community. We achieved just that. Our welcome video made it to the Reddit homepage with 39k organic upvotes. Photos of the centre took off on Twitter and Instagram and we recorded an overwhelmingly positive response (98% positive sentiment) in conversations about the campaign. #ScottishTwitter started trending, with 1688% increase in use and Google searches for #ScottishTwitter went up by 400%. Our PR reached a cumulative audience 3.06 billion, with 177 pieces of coverage including: Scottish Sun, Daily Record, Scotsman (twice), Herald, BBC Scotland, STV, Metro, MailOnline, Guardian, Times, i newspaper, and the BBC News online. And, over it's five day life span the Visit Center was visited by over 4,000 people and a goat. Pure Patter!

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Awards
Design Week 2020 - Brand Campaign of the Year / The Drum Chair's Award 2019 / Campaign Experience: Gold - Best Consumer Campaign, Silver - Bravest Campaign, Bronze - Best Experience / Creative Review Awards - The Annual 2019 / The Campaign Big Awards Integrated Campaign of the Year 2019 / The Drum OOH Best Experiental/Ambient 2020 / The Drum Best Local Campaign /  Webby - Honoree.

Press

Awards
Design Week 2020 - Brand Campaign of the Year / The Drum Chair's Award 2019 / Campaign Experience: Gold - Best Consumer Campaign, Silver - Bravest Campaign, Bronze - Best Experience / Creative Review Awards - The Annual 2019 / The Campaign Big Awards Integrated Campaign of the Year 2019 / The Drum OOH Best Experiental/Ambient 2020 / The Drum Best Local Campaign /  Webby - Honoree.

mail to:
vivyenbowdler@gmail.com

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mail to:
vivyenbowdler@gmail.com

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