Burberry Tweet Cam
Creatives | Viv Bowdler / Will Scougal / Burberry In House
Partners | Burberry
Press | Vogue France / Campaign / The Drum
Awards | NA
Burberry's brief for London Fashion Week 2015 was: "How can Burberry own the fashion conversation on Twitter?"
Fans are desperate to see the looks as soon as they're revealed so how could we give Tweeters the first look at the new collections, before anyone else?
Our idea, Tweet Cam, was the first Tweet powered camera that gives fashion fans a front row view of the catwalk during the live show. Cameras around the venue were embedded with responsive technology that enables real-time images to be sent straight to Twitter. Fans who tweeted the brand with #Tweetcam, received a photograph returned to them from the “best vantage point” at that very moment.
Should you Tweet before the show began you recieved a teaser image from the catwalk.
Once the show began the action shots were posted to fans via Twitter with a personalised time-stamp. No two images were the same, with cameras lined up to take photos every second from various vantage points.
When the show had finished a first close up look at the new Burberry range were shared giving fans an exclusive look at the collection.