London Fashion Week is one of the most exclusive events of the year, with fans desperate to see the looks as soon as they're revealed. #TweetCam gave fashion fans a front row view of the catwalk during the live show.
Cameras around the show venue were embedded with responsive technology that enables real-time images to be sent straight to Twitter. Fans who tweeted the brand with #Tweetcam, received a photograph returned to them from the “best vantage point” at that moment, with their Twitter handle and a time stamp placed on top.
Should you Tweet before the show began you recieved a teaser image from the catwalk.
Once the show began the action shots were posted to fans via Twitter with a your personalised time-stamp. No two images were the same, with cameras lined up to take photos every second from various vantage points.
When the show had finished a first close up look at the new Burberry range were shared giving fans an exclusive look at the collection.