London Fashion Week is the biggest fashion event of the year with fans desperate for a front-row view of the catwalk.
We were briefed to make Burberry stand out on social during London Fashion Week and our idea did just that. Burberry #TweetCam took fashion fans to the heart of the action.
Three cameras were placed at the most exclusive vantage points – the VIP row, the paparazzi pit and above the catwalk. As the show was live streamed on Twitter, fans could Tweet @Burberry with #Tweetcam to trigger one of the cameras. In response they received a unique image, personalised with their @handle and a time stamp.