Twitter UK Consumer Marketing +
Partners | Flying Object / Storm & Shelter / Photography Sebastian Hughes / Copywriting Gerry Ferrel
Press | The BBC News / Scotland Herald / The Scottish Sun / The Scotsman / Metro / Evening Standard / The Guardian / Belfast Telegraph / The Poke / The Drum / Creative Review / Campaign / The Edinburgh Reporter / Reddit Homepage
Awards | Design Week 2020 - Brand Campaign of the Year / The Drum Chair's Award 2019 / Campaign Experience: Gold - Best Consumer Campaign, Silver - Bravest Campaign, Bronze - Best Experience / Creative Review Awards - The Annual 2019 / The Campaign Big Awards Integrated Campaign of the Year 2019 / The Drum OOH Best Experiental/Ambient 2020 / The Drum Best Local Campaign / Webby - 'Honoree' / Drum 'Highly commended' (B2C Experience) / 'Finalist' (Brand Activation at a Festival or large scale event).
#ScottishTwitter has been described as the funniest place on the internet. It's real people, unfiltered and hilarious observations about daily life, in true Scottish dialect. So where better to celebrate these keyboard comedians than at the Edinburgh Fringe, one of the world’s largest comedy festivals.
How could we compete with 3,800 shows? Nae bother.
We upped sticks, moved to Scotland and opened the Scottish Twitter Visitor Centre - an affectionate parody of every visitor centre you’ve ever traipsed round. Filled with hundreds of Tweets the centre took the classic format of a visitor centre - informative and traditional - and inverted it, clashing it against the cutting edge of online humour. The result was an unexpected, unusual experience that felt nothing like what you expect from a brand.
This campaign was fully integrated, with a video featuring Scottish comedian Fern Brady and a full social takeover of @TwitterUK.