Taking Scottish Twitter to the Edinburgh Fringe.
Scottish Twitter has been described as the funniest place on the internet. It's real people, unfiltered and hilarious observations about daily life, in true Scottish dialect. So where better to celebrate these keyboard comedians than at the Ediburgh Fringe, one of the world's largest comedy festivals.
Campaign wrap up >
Our main goals were buzz, press, and a happy #ScottishTwitter community. We achieved just that. Our welcome video made it to the Reddit homepage with 39k organic upvotes. Photos of the centre took off on Twitter and Instagram and we recorded an overwhelmingly positive response (98% positive sentiment) in conversations about the campaign. #ScottishTwitter started trending, with 1688% increase in use and Google searches for #ScottishTwitter went up by 400%.
Campaign video >
Our PR reached a cumulative audience 3.06 billion, with 177 pieces of coverage including: Scottish Sun, Daily Record, Scotsman (twice), Herald, BBC Scotland, STV, Metro, MailOnline, Guardian, Times, i newspaper, and the BBC News online. And, over it's five day life span the center was visited by over 4,000 people and a goat. Pure Patter!
Design Week 2020 - Brand Campaign of the Year / The Drum Chair's Award 2019 / Campaign Experience: Gold - Best Consumer Campaign, Silver - Bravest Campaign, Bronze - Best Experience / Creative Review Awards - The Annual 2019 / The Campaign Big Awards Integrated Campaign of the Year 2019 / The Drum OOH Best Experiental/Ambient 2020 / The Drum Best Local Campaign / Webby - Honoree.
Flying Object / Storm & Shelter / Gerry Ferrell INK.