TWINS

WOMEN IN FOOTBALL

Creative Director / Strategy

"You can’t be what you can’t see”  - @ErinCuthbert_

Football is the second most talked about topic on Twitter. In 2018 we saw a new conversation emergeing - gender equality in football.

Looking forward to the 2019 Women’s World Cup, and to celebrate #WomenInFootball as one the fastest growing trends in football conversation, we partnered with the volunteer organisation WIF to promote women's roles within the football industry and unite the range of voices on Twitter, celebrating their journeys yet reminding everyone how far there is to go. 

EPISODE ONE

Meet Jacqui Oatley
@JacquiOatley

Jacqui Oatley is a football pundit and the first female commentator on the BBC's Match of The Day. She anchored the UEFA Euro 2016 as well as the 2018 Football World Cup in Russia. Jacqui is also an FA qualified football coach and an ambassador of Women in Football.

EPISODE TWO

Meet Rosie & Mollie
@Rosiekmita & @MollieKmita

Growing up they were the only girls who played football with the boys. Since then Rosie has become the first female footballer to sign a professional contract for @WestHamWomen and Mollie signed as a full back for Gillingham Ladies in 2018. Mollie and Rosie were previously part of the Gillingham side that won the FA Women’s Premier League South East Division One title in 2016/17. The 2018/19 campaign will be just the second time that the twins have played apart at different clubs.

EPISODE THREE

Meet Roya Arabshahi 
@RoyaArabshahi 

Manchester City Performance Analyst Roya Arabshahi joined Manchester City in March 2016 and has played an integral part of the women’s team’s remarkable accomplishments, as the Club has clinched a clean sweep of domestic trophies and reached the Champions League semi-finals in successive seasons.

EPISODE FOUR

Meet Lewes FC
@LewesFC

Lewes FC Lewes FC are the first and only football club to pay male and female players the same. Based in Lewes - East Sussex, they are a 100% community owned and
not-for-profit club.

EPISODE FIVE 
WORLD CUP SPECIAL

Jill Scott
@JillScottJS8

To celebrate the Women's World Cup kick off @TwitterUK continues its #WomenInFootball series with England midfielder Jill Scott.

EPISODE SIX 
WORLD CUP SPECIAL

Erin Cuthbert
@ErinCuthbert_

The final episode in the #WomenInFootball series follows Scotland midfielder and WSL Player of the Year Erin Cuthbert on the road to her first World Cup.

To celebrate International Women's Day we took over Piccadilly Lights with cut downs of our most popular #WomenInFootball films. 

WIF
ManCity
roya
jill1-copy
jacquai

CREDITS

Fat Lemon Productions
2 Doors
Women In Football

PRESS

Metro
Evening Standard
Guardian
MOTD: Can You Kick It

AWARDS

Shortlist:
British Arrows Campaign of the Year