11 players. 
11 illustrators.

During the World Cup male footballers are celebrated as national heros, but for the Women's World Cup in 2019 many of the fermale players weren't even known in their hometowns. We set out to fix this, so when the Women's World Cup kicked off, we kicked into action. We took 11 world class England & Scotland footballers, depicted by 11 crazy talented female illustrators and then spray painted them on 11 massive walls in their hometowns. And because Twitter is live and reactive our creative was too. As players stepped up to score goals on the pitch more illustrations popped up across the UK.

Campaign Murals >

Mural-Street-Mockup_lucy-1
StephHoughton-mock-1
Meado
DSC_5960-1
20190603_Twitter_WIF_Graffiti_870
20190603_Twitter_WIF_Graffiti_2588
Erin Cuthbert mural, Irvine.
Illustration-WIF
Mural_all
Emslie-2
Toni
Corsie1
Ellen
Greenwood

Both the fans and the players loved the murals. During pre-match interviews players discussed the illustrations with SkySports News, there was coverage across nearly 100 publications including BBC, The Times and The Guardian, we saw a 140% increase in usage of the #WomenInFootball emoji and a 400% increase in impressions for the @TwitterUK account during the campaign period. 

Illustrators >
Toria Jaymes, Zem Clarke, Louise Z Pomeroy, Lesley Barnes, Ella Masters, Claudine O'Sullivan, Laura Callaghan, Mercedes Bazan, Lidia Cao, Sam Dunn.

Press >
BBC News / The Guardian / Independent.ie / The Irish News / Liverpool Echo / The Evening Express / The Herald / The Belfast Telegraph  / Wirral Globe / Campaign / Express and Star / Yahoo Sport / SkySports News.

Creds >
Graffiti Kings.

View