Women's World Cup Murals
Creative Strategy & Producer.
Partners | England FA / Scotland FA / Women In Football / Graffiti Kings
Illustrators | Laura Callaghan, Mercedes Bazan, Lidia Cao, Sam Dunn, Louise Pomeroy, Claudine O’Sullivan, Ella Masters, Lesley Barnes, Zem Clarke and Toria Jaymes. Header illustration | Toria Jaymes
Press | BBC News / The Guardian / Independent.ie / The Irish News / Liverpool Echo / The Evening Express / The Herald / The Belfast Telegraph / Wirral Globe / Campaign / Express and Star / Yahoo Sport / SkySports News
Continuing on from our #WomenInFootball campaign earlier in the year we looked ahead to the 2019 FIFA Women’s World Cup. While England & Scotland’s male footballers are high profile national figures going into world cup tournaments their female equivalents were largely unknown and unheralded - and many players weren’t even known in the towns they grew up in.
We set out to fix this. Working with the Scottish and English FA, the players, grafiti artists and the very best female illustrators on Twitter we created a series of player murals that you couldn't ignore. The murals were painted on biscuit factories, the side of football grounds, and city centre walls in the players hometowns. Because Twitter is live and reactive, our creative was too! As the competition progress the more murals popped up across the UK and Scotland, reflecting the action from the previous days results.
England & Manchester City
Location: Northen Quarter, Manchester
England and Arsenal FC
Location: Dalston, London
Ellen White by @ZemClarke
Sky Sports World Cup coverage