#WWC19 MURALS

Creative Strategy / Producer

Continuing on from our #WomenInFootball campaign earlier in the year we looked ahead to the 2019 FIFA Women’s World Cup. While England & Scotland’s male footballers are high profile national figures going into world cup tournaments their female equivalents were largely unknown and unheralded - and many players weren’t even known in the towns they grew up in. 

We set out to fix this. Working with the Scottish and English FA, the players, grafiti artists and the very best female illustrators found on Twitter we created a series of player murals that you couldn't ignore. The murals were painted on biscuit factories, the side of football grounds, and city centre walls in the players hometowns and as the competition progress more murals popped up across the UK and Scotland.

Steph Houghton
England & Manchester City
Location: Northen Quarter, Manchester

Beth Mead 
England and Arsenal FC
Location: Dalston, London 

England's Toni Duggan by @mechibaz & Scotland's
Rachel Corsie by @lauramcallaghan

England's Ellen White by @ZemClarke 
& Scotland's
Claire Emslie
by @ella_masters

A row of Lionesses in Shoreditch, London

Sky Sports
World Cup coverage

CREDITS

England FA, Scotland FA, Women In Football, Graffiti Kings, Laura Callaghan, Mercedes Bazan, Lidia Cao, Sam Dunn, Louise Pomeroy, Claudine O’Sullivan, Ella Masters, Lesley Barnes, Zem Clarke and Toria Jaymes.

PRESS

BBC News // Read here and here
The Guardian // Read here and here
Independent.ie // Read here
The Irish News // Read here
Liverpool Echo // Read here
The Evening Express // Read here
The Herald // Read here
The Belfast Telegraph // Read here
Wirral Globe // Read here
Campaign // Read here
Express and Star // Read here
Yahoo Sport // Read here
SkySports News