Women's World Cup Murals

Creative Director & Producer. 

Partners | England FA / Scotland FA / Women In Football / Graffiti Kings
Illustrators | Laura Callaghan, Mercedes Bazan, Lidia Cao, Sam Dunn, Louise Pomeroy, Claudine O’Sullivan, Ella Masters, Lesley Barnes, Zem Clarke and Toria Jaymes. Header illustration | Toria Jaymes
Press | BBC News / The Guardian / Independent.ie / The Irish News / Liverpool Echo / The Evening Express / The Herald / The Belfast Telegraph  / Wirral Globe / Campaign / Express and Star / Yahoo Sport / SkySports News
 

In World Cup tournaments male footballers are celebrated as national heros, but for their female equivalents many players aren't even known in their hometowns. We set out to fix this. 

When the Women's World Cup kicked off, we kicked into action, turning the UK's greatest players into giantgantic murals and plastering them on the walls of their hometowns. Because Twitter is live and reactive, our creative was too. As players stepped up to score goals on the pitch more illustrations popped up across the UK.