Viv Bowdler

A strategic creative with experience in marketing, design, experiential, integrated campaigns and brand strategy. Right now, you can find me mining for ideas and upvotes in Reddit’s KarmaLab.

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(Previously @It’s Nice That, Dark Horses and Twitter). 

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What does a last-minute winner look like on Snapchat? When Snapchat’s new Marketing Director joined the business, they came to Dark Horses looking for a clear strategy to engage sports fans. I helped craft the roadmap, developing an approach that would help Snapchat make an impact during the Euros and beyond.

My Role
Strategy Director















































Creds: Snapchat, CD: Adam Burns, Paco Lopez / AD: Lara Hallam / Copy: Hannah Rendall, Producer: Andy Walsh, Production company: HunkyDory, Director: Claire Norowzian @claireynorowzian


Creds: Snapchat’s World Cup 2026 campaign creative - developed by Katie Bird and the Snapchat team.