Viv Bowdler

A strategic creative with experience in marketing, experiential, integrated campaigns and creative strategy. Right now, you can find me working at It's Nice That as their Creative Lead.

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A strategy shift - proof of concept. 

In 2021, Twitter had a problem. Brand sentiment reports showed that the majority of people were indifferent to the brand. To remind people about the beauty of Twitter we developed a creative strategy that put Twitter’s tight communities at it’s heart. A plan to make our most prolific Tweeters ‘love us loud’ and express the benefits of Twitter in their own unique way. 

Our marketing strategy came with two rules: 1. We’d dig for insights into the specific conversations. 2. Every campaign would feature Tweeter’s and give a true and genuine insight into the community, from the community's perspective. We first tested our proof of concept with #GrimeTwitter before rolling it out across our consumer marketing plans. 

My Role
Creative Strategist, Marketing Manager

Creds
Dario Memarian