A strategic creative with experience in marketing, design, experiential, integrated campaigns and brand strategy. Right now, you can find me mining for upvotes and ideas in Reddit’s KarmaLab.
(Previously @It’s Nice That, Dark Horses and Twitter).
A strategic creative with experience in marketing, design, experiential, integrated campaigns and brand strategy. Right now, you can find me mining for upvotes and ideas in Reddit’s KarmaLab.
(Previously @It’s Nice That, Dark Horses and Twitter).
In 2021, Twitter had a problem. Brand sentiment reports showed that the majority of people were indifferent to the brand. To remind people about the beauty of Twitter we developed a creative strategy that put Twitter’s tight communities at it’s heart. A plan to make our most prolific Tweeters ‘love us loud’ and express the benefits of Twitter in their own unique way.
Our marketing strategy came with two rules: 1. We’d dig for insights into the specific conversations. 2. Every campaign would feature Tweeter’s and give a true and genuine insight into the community, from the community's perspective. We first tested our proof of concept with #GrimeTwitter before rolling it out across our consumer marketing plans.
My Role
Creative Strategist.
Creds
Dario Memarian - Art Director.