Viv Bowdler

A strategic creative with experience in marketing, experiential, integrated campaigns and brand strategy. Right now, you can find me working at It's Nice That as their Creative Lead.

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At London Fashion Week trends from the catwalk travel fast on Twitter. The only downside is that these styles won’t hit the shelves for another six months. Our idea, #LiveTrends, found a solution to this.  Using Twitter data we turned front row looks into outfits that were immediately available to buy in TOPSHOP stores. The campaign was fully integrated, TOPSHOP published the new looks across Twitter, on their website, in the window of its flagship store and across digital billboards. More than 3.8 million Tweeters used our hashtag on Twitter. There was a sales uplift of 75% on products which featured online during the DOOH campaign, contributing to a ginormous 11:1 return on its investment.

My Role
Creative and Social Strategy.

Awards
#LiveTrends was awarded the Out of Home and Integrated Campaign at the 2015 CLIO Image Awards and Digital, as well as being shortlisted for a Cannes Lion.