Viv Bowdler

A strategic creative with experience in marketing, experiential, integrated campaigns and brand strategy. Right now, you can find me working at It's Nice That as their Creative Lead.

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Twitter's football audience was absolutely huge. In fact, football was the most talked about topic on the platform - driving the majority of Twitter's conversation in the UK. With the continued rise of women's football we knew that the chat about the Women's World Cup was about to explode, so we got ahead of the game. To do so we brought in the documentary duo 2doors. With the help of some very important Tweeters, we created a short content series about some of the most influential female voices making moves in the football world. 

Our documentaries had the sports press talking. Our films were covered by Talksport, The Guardian, and by the BBC on ‘Match of the Day: Can you kick it?’ Even Billie Jean King gave our series a retweet. We increased positive brand sentiment for Twitter, drove search terms for Women in Football up by 300%, increased our VITs followers by an average of 40% and put Twitter at the heart of the football conversation in the run up to one of the most anticipated tournaments of the summer.

My Role
Creative Director.

Awards
British Arrows - Campaign of the year 2019 commendation. Media Week - Best use of content, under 250k Shortlist.

Creds
2Doors, Fat Lemon.