A strategic creative with experience in marketing, experiential, integrated campaigns and brand strategy. Right now, you can find me working at It's Nice That as their Creative Lead.
A strategic creative with experience in marketing, experiential, integrated campaigns and brand strategy. Right now, you can find me working at It's Nice That as their Creative Lead.
In 2021, Twitter had a problem. Brand sentiment reports showed that the majority of people were indifferent to the brand. To remind people about the beauty of Twitter we developed a creative strategy that put Twitter’s tight communities at it’s heart. A plan to make our most prolific Tweeters ‘love us loud’ and express the benefits of Twitter in their own unique way.
Our marketing strategy came with two rules: 1. We’d dig for insights into the specific conversations. 2. Every campaign would feature Tweeter’s and give a true and genuine insight into the community, from the community's perspective. We first tested our proof of concept with #GrimeTwitter before rolling it out across our consumer marketing plans.
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