A strategic creative with experience in marketing, design, experiential, integrated campaigns and brand strategy. Right now, you can find me mining for ideas and upvotes in Reddit’s KarmaLab.
(Previously @It’s Nice That, Dark Horses and Twitter).
A strategic creative with experience in marketing, design, experiential, integrated campaigns and brand strategy. Right now, you can find me mining for ideas and upvotes in Reddit’s KarmaLab.
(Previously @It’s Nice That, Dark Horses and Twitter).
Panini's target audience are young football fans (aged 7-12) who live on TikTok and Snapchat and love competing with their mates in the playground. To reach these budding football fanatics we positioned Panini trading cards as a lunchtime hobby - showing the fun and kudos that swapping with mates can bring.
We devised the proposition - Panini can make you feel like the Greatest (swapper) Of All Time. Then we brought the GOAT to life (quite literately) in this social video.
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