Viv Bowdler

A strategic creative with experience in marketing, experiential, integrated campaigns and creative strategy. Right now, you can find me working at It's Nice That as their Creative Lead.

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The GOAT of Swaps

Panini's target audience are young football fans (aged 7-12) who live on TikTok and Snapchat and love competing with their mates in the playground. To reach these budding football fanatics we positioned Panini trading cards as a lunchtime hobby - showing the fun and kudos that swapping with mates can bring.  

We devised the proposition - Panini can make you feel like the Greatest (swapper) Of All Time. Then we brought the GOAT to life (quite literately) in this social video.

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