Steve Bruce -
The best man at
every wedding.

There’s always a risk that people forget how funny the chat is on Twitter. Our aim was to remind people that Twitter is home to the funniest football accounts on the internet. Accounts like Steve Bruce at weddings. 

With his ‘favourite uncle’ face and animated presence on the touchline, football boss Steve Bruce is the ideal man to photoshop into wedding photographs. At least that’s what Tweeter, Billy Rice, thought  when he launched ‘Steve Bruce At Weddings’ on Twitter. The sheer randomness of it appealed to thousands of Twitter fans and the meme exploded like a confetti canon. Since then, Steve Bruce has guested at George and Amal’s wedding photoshoot and made the cover of Hello magazine. He’s been pictured busting moves at wedding dos with his tie knotted round his head. He’s even made it to the Royal Wedding cementing @bruceatwedding as a classic Twitter football account. 

So to celebrate the start of wedding season – and the ingenuity and wit of the Twitter community – We asked Steve Bruce to give his blessing to an online shop showcasing a range of entirely non-essential Steve Bruce-themed wedding accessories. Bruce said “I do.” And the rest is history.

Campaign wrap up >


 ‘Bruce Up Your’, became football fan’s go-to destination for wedding essentials.  People loved it and the sports media did too, with coverage across The Guardian Weekly Football Podcast, Sporf, TalkSport : Hawksbee and Jacobs', Mirror Football and on Radio 1 with Chris Stark.

Press >
Guardian Weekly Football Podcast
TalkSport : Hawksbee and Jacobs's. 
Mirror Football
Radio 1 : Chris Stark

Creds >
Gerry Ferrell INK / The Midnight Club