A strategic creative with experience in marketing, experiential, integrated campaigns and brand strategy. Right now, you can find me working at It's Nice That as their Creative Lead.
A strategic creative with experience in marketing, experiential, integrated campaigns and brand strategy. Right now, you can find me working at It's Nice That as their Creative Lead.
Most people think that LEGO® is for kids. Ask LEGO® and they’ll tell you that you’re never too old to play. The LEGO® Adults Welcome collection is a range of sets designed specifically for adults. Known for having a calming and relaxing effect, playing with the collection is seen to offer a number mental health benefits for adults, such as helping grown-ups destress and unplug from everyday life.
To help promote the collection we joined palms with The LEGO® Group to bring you Inner Piece - a serene space to find your happy place. Here you could switch off and get hands-on with our meditative flower-making workshop, add your LEGO® creations into our Inner Piece Dreamscape, or visualise your own Happy Place in our LEGO® printing sessions, hosted by printmaker Laurie Avon.
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Scottish Twitter has been described as the funniest place on the internet. It's real people's unfiltered and hilarious observations about daily life, in true Scottish dialect. So where better to celebrate these keyboard comedians than at the Edinburgh Fringe, one of the world's largest comedy festivals. The Fringe audience was in Scotland but missing out on authentic Scottish comedy. We fixed this with Visit #ScottishTwitter: an affectionate parody of every visitor centre you’ve ever traipsed round, celebrating over a hundred Tweets from Scotland’s greatest keyboard comedians.
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Twitter's football audience was massive. In fact, football was the most talked about topic on the platform - driving the majority of Twitter's conversation in the UK. With the continued rise of women's football we knew that the chat about the Women's World Cup was about to explode, so we got ahead of the game. To do so we brought in the documentary duo 2doors. With the help of some very important Tweeters, we created a short content series about some of the most influential female voices making moves in the football world.
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Panini's target audience are young football fans (aged 7-12) who live on TikTok and Snapchat and love competing with their mates in the playground. To reach these budding football fanatics we positioned Panini trading cards as a lunchtime hobby - showing the fun and kudos that swapping with mates can bring.
We devised the proposition - Panini can make you feel like the Greatest (swapper) Of All Time. Then we brought the GOAT to life (quite literately) in this social video.
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Not enough people associate Amazon Prime with Premier League fixtures. We knew that Prime Video was gearing up to show more Premier League matches than anywhere else over Christmas. Featuring England captain and recent Bayern Munich signing, Harry Kane, we created a Christmas story that captured the attention of football fans and told current and potential subscribers that Prime Video was delivering the very best football over Christmas.
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In 2021, Twitter had a problem. Brand sentiment reports showed that the majority of people were indifferent to the brand. To remind people about the beauty of Twitter we developed a creative strategy that put Twitter’s tight communities at it’s heart. A plan to make our most prolific Tweeters ‘love us loud’ and express the benefits of Twitter in their own unique way.
Our marketing strategy came with two rules: 1. We’d dig for insights into the specific conversations. 2. Every campaign would feature Tweeter’s and give a true and genuine insight into the community, from the community's perspective. We first tested our proof of concept with #GrimeTwitter before rolling it out across our consumer marketing plans.
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Football chat on Twitter is in a different league. It was my job to remind people of that, so when Tweeters dubbed Fulham boss Scott Parker’s post-match interviews onto The Streets greatest hits, we dubbed them our ‘Meme of the Season’ and made it our mission to ensure every Fulham fan had seen this comedy gold. In a Twitter first we transformed Tweets straight into playful TVC’s to play on SkySports before Fulham games.
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To mark the ten year anniversary of the Twitter hashtag we introduced 'The Culture Sculpture' to screens at Twitter’s HQ. Our Cubic Sculptures celebrated the very best hashtags on Twitter. Filled with a collage of light hearted, abstract elements, each sculpture includes references from iconic moments on Twitter. We created hashtags for #ComedyTwitter, #GrimeTwitter, #SpaceTwitter and #ScottishTwitter.
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Every Valentine’s Day the pressure’s on to up our dating game. But the funniest, most honest dating conversations don’t happen on February the 14th. They happen every day, on Twitter. People come to Twitter to talk about what they really think about love and dating; the good, the bad and the painfully awkward. So, as the unrealistic expectations of Valentine’s Day loomed we had the perfect antidote in mind: The Dating Twitter Advice Bureau and an out of home media blitz.
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There’s always a risk that people forget how funny the chat is on Twitter. Our aim was to remind people that Twitter is home to the funniest football accounts on the internet. Accounts like Steve Bruce at weddings - an account dedicated to Photoshopping Steve Bruce into other people's wedding photos. So to celebrate the start of wedding season – and the ingenuity of the Twitter community – We asked Steve Bruce to give his blessing to an online shop showcasing a range of entirely non-essential Steve Bruce-themed wedding accessories. Bruce said “I do.” And the rest is history.
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