The Culture Sculpture.

To mark the ten year anniversary of the Twitter hashtag we designed 'The Culture Sculptures'. Cubic sculptures celebrating the very best hashtags on Twitter: #ComedyTwitter, #ScottishTwitter, #GrimeTwitter, #SpaceTwitter. Filled with a collage of light hearted, abstract, but well designed elements, each sculpture includes references from iconic moments on Twitter. Keep your eyes peeled for the falling cheesecake in #ComedyTwitter and the Duke of Wellington cone for #ScottishTwitter. 

The idents >

Our Culture Sculptures loop on interactive screens at Twitter's London HQ. On July 16th 2021, #Space was used to mark the 50th anniversary of the first moon landing by Ocean Outdoor on their screens at Piccadilly Circus. The animation was transformed into a TVC during channel 4's documentary "Marking 50 years since the moon landing" and the hashtag was the cinema gold spot during films Apollo 11, Armstrong, Men in Black and X Men. Recreated for print, it was published in the New Scientist's Apollo 11 special edition magazine and a six second animated loop of the hashtag took over WeTransfer on the day of the celebrations. 

Creds >
Man vs Machine