Amazon Prime
Harry has Christmas Off

My Role
Strategy Director

Not enough people associate Amazon Prime video with Premier League fixtures, however Prime Video is showing more Premier League matches than anyone else over Christmas 2023.

Featuring England captain, Harry Kane, we created a memorable Christmas story that captured the attention of football fans and told current and potential subscribers that Prime Video was delivering the best football over Christmas. 

To help Amazon Prime land the campaign messaging we devised a proposition for the campaign:

It's just not Christmas without boxing day football.

Creds
Dark Horses Creative Team.