Amazon Prime
Harry's got Christmas Off

My Role
Strategy Director

Not enough people associate Amazon Prime video with Premier League fixtures, however Prime Video is showing more Premier League matches than anyone else over Christmas.  Amazon wanted to feature England captain Harry Kane in a sharable and memorable Christmas story that captures the attention of football fans and communicates to current and potential subscribers that Prime Video is delivering the best football this Christmas. 

To help Amazon land the campaign messaging we devised a proposition for the campaign: It's just not Christmas without boxing day football.

Creds
Dark Horses Creative Team.