At London Fashion Week trends from the catwalk travel fast on Twitter. The only downside is that these styles won’t hit the shelves for another six months. Our idea, #LiveTrends, found a solution to this. Using Twitter data we turned front row looks into outfits that were immediately available to buy in TOPSHOP stores. The campaign was fully integrated, TOPSHOP published the new looks across Twitter, on their website, in the window of its flagship store and across digital billboards. More than 3.8 million Tweeters used our hashtag on Twitter. There was a sales uplift of 75% on products which featured online during the DOOH campaign, contributing to a ginormous 11:1 return on its investment.
