Scott Parker x The Streets
Creative Development & Strategy
Brand: TV, Film, Social

Football chat on Twitter is in a different league. It was my job to remind people of that, so when Tweeters dubbed Fulham boss Scott Parker’s post-match interviews onto The Streets greatest hits, we dubbed them our ‘Meme of the Season’ and made it our mission to ensure every Fulham fan had seen this comedy gold. In a Twitter first we transformed Tweets straight into playful TVC’s to play on SkySports before Fulham games.

Then we did something even more surreal. We took our favourite Streets music video ‘Don’t Mug Yourself’ and replaced Mike Skinner’s mug with Scott Parker’s - giving football fans on Twitter what they’d been crying out for – a genuine collaboration between the Premier League’s most poetic manager and music’s most iconic storyteller. In the style of a typical album launch we created a trailer and retro swag to send out to Scott Parker x The Street's biggest fans. Tweeter's loved it. Described as the "best collaboration since Simon and Garfunkel" our Original Parker Material found it's way into The Mirror, Sporf, The Drum, TalkSport, Caught offside, Football Daily, One Football and Benchwarmers. 

Creds
Chris Ume / ENVY / Flying Objects / Copy: Gerry Farrell Ink