The Goat of Swaps
Brand: Social, VOD.

The Brief
Launch Panini's 23/24 trading cards to 6-12 year olds.

The Audience
Our target audience was boys aged 6-12 who are obsessed with football. They live on TikTok and Snapchat and love competing with their mates in the playground and on their way to and from school. 

The Strategy
To reach our audience we positioned Panini trading cards as a social hobby - showing the fun (and kudos) that swapping with mates can bring. The proposition: Panini can make you feel like the greatest swapper of all time. 

The Creative Platform
With Panini you can become The Goat of Swaps.