Panini
The GOAT of Swaps

My Role
Creative Strategy

Our target audience were boys aged 6-12 who are obsessed with football. They live on TikTok and Snapchat and love competing with their mates in the playground and on their way to and from school.  To reach our audience we positioned Panini trading cards as a social hobby - showing the fun (and kudos) that swapping with mates can bring.  We devised a proposition and creative platform for Panini's latest campaign - Panini can make you feel like the greatest swapper of all time. 

Creative platform: Become The Goat of Swaps.

Creds
Dark Horses Creative Team
JAK & Knucklehead Productions